We carry out comprehensive marketing and promotion in Chinese market for Antalis, the world’s leading brand of art papers and printing papers. With the continued innovation of electronic technology and surging development of new media, papers are confronted with huge challenges as a traditional medium. The project goes beyond the marketing of a brand to explore the role papers play nowadays. Putting time in shards, we organized an installation art touring exhibition themed by Fragments of Time. Conforming to the space of the bookstore, we set different themes and presented with fragments the three physical states to interpret the beauty of time, space and nature: Rain—Time House, Rivers—Time River and Ripples—Time Box.
