• Time

  • 2023
  • 2021
  • 2019
  • 2017
  • 2015
  • 2013

  • Group

  • All
  • Student
  • Professionals

  • Class

  • All
  • A-1-1 Brand Icon
  • A-1-2 Mascot
  • A-1-3 Visual Identity
  • A-2-1 Package Design
  • A-3 Promotional Design
  • A-3-1 Product Catalogue, Institute Annual Report, Company Catalogue, Direct Mail
  • A-3-2 Greeting Card, Invitation Card, Calendar, Others
  • A-4 Publication
  • A-4-1 Book, Album, Newspaper, Magazine, Conceptual Publication
  • A-5-1 Commercial Poster
  • A-5-2 Public Benefit Poster
  • A-5-3 Cultural Poster
  • A-6 Typography Design
  • A-6-1 Typeface
  • A-6-1-1 Typeface for Text
  • A-6-1-2 Typeface for Title
  • A-6-2 Logotype
  • A-6-3 Experimental Font
  • A-7 Illustratio
  • A-7-1 Commercial Illustration
  • A-8 Information Visualization Design
  • A-8-1 Information Visualization Design
  • A-9 Environmental Graphic
  • A-9-1 Sign System Design
  • A-9-2 Space graphics
  • B-1 Multimedia
  • B-1-1 Website
  • B-1-2 E-magazine
  • B-1-3 ICON（Mobile Phone, Navigation System, MP3, IPAD, Others）
  • B-1-4 Interface（APP& Others Electronic Product Interface）
  • B-2 Animation
  • B-2-1 Dynamic Logo
  • B-2-2 Movie, Video Intro
  • B-2-3 Animated Short Film
  • B-3 Interaction
  • B-3-1 Game & Software
  • B-3-2 Cyber Interactive Installation
  • B-4 New Media Creativity and Development
  • B-4-1 New Media Creativity and Development

  • Awards

  • All
  • GDC BEST AWARDS
  • GDC Grand Prix
  • GDC NOMINATION AWARDS
  • GDC Media Awards
  • GDC Enter Awards
Arita Heiti

Arita is a set of typefaces that embody the image of elegant, sophisticated modern Asian women with the motif of what AMOREPACIFIC pursues – healthy beauty. Beautifully curved strokes reflect the movement of handwriting, and their elegant and yet simple form conveys the unique beauty of Arita typefaces. Moreover, Arita typefaces are suitable for long text and were developed to convey the value of benefits sharing. Arita expanded the scope from the thinnest hairline to bold so that the typeface could be used for various purposes. We selected the best designers and reviewers to embody the image of the typefaces in each type family, and came up with total 4 type families and 13 weights in 12 years. In addition, we broadened the scope of development to include extended glyphs aside from the basic font so that anyone could conveniently use the typeface for continuous text.