• Time

  • 2023
  • 2021
  • 2019
  • 2017
  • 2015
  • 2013
  • Group

  • All
  • Student
  • Professionals
  • Class

  • All
  • A-1-1 Brand Icon
  • A-1-2 Mascot
  • A-1-3 Visual Identity
  • A-2-1 Package Design
  • A-2-2 Cultural and Creative Product
  • A-3-1 Product Catalogue, Institute Annual Report, Company Catalogue, Direct Mail
  • A-3-2 Greeting Card, Invitation Card, Calendar, Others
  • A-4-1 Book, Album, Newspaper, Magazine, Conceptual Publication
  • A-5-1 Commercial Poster
  • A-5-2 Public Benefit Poster
  • A-5-3 Cultural Poster
  • A-6-1 Typeface
  • A-6-2 Logotype
  • A-6-3 Experimental Font
  • A-7-1 Commercial Illustration
  • A-8-1 Information Visualization Design
  • A-9-1 Sign System Design
  • A-9-2 Space graphics
  • A-10-1 Dynamic Logo
  • A-10-2 Movie, Video Intro
  • A-10-3 Animated Short Film
  • A-11-1 Website
  • A-11-2 E-magazine ( interaction-based information communication design such as HTML5)
  • A-11-3 Software Interface (software icon and interface interaction design such as App)
  • A-12-1 Digital Interactive Installation
  • A-12-2 Multi-media Creativity and Development
  • B-2-1 Social Practice of Design
  • B-1-1 Comprehensive Branding
  • Awards

  • All
  • GDC Grand Prix
  • GDC BEST AWARDS
  • GDC Grand Prix
  • GDC JURY AWARDS
  • GDC NOMINATION AWARDS
  • GDC Media Awards
  • GDC Enter Awards
Kungfu Water

Vatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. Their product-Trinity Healthy Dishwasher can wash away layers of dirt. Vatti wanted us to create an interesting film to communicate with consumers.We found that a lot of stains come from meat, so animals can be the symbols of the ingredients and all kinds of stains on dishes. We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher.