Different from traditional photography that only offers simple, rough and uncertifiable quality, SUZHAO is a photo shop based on identifying the needs and desires of every customer. To get a satisfactory photo, SUZHAO has a rigorous service process: from makeup, modeling, shooting to photoshop. In order to show the characteristics of SUZHAO’s service, the design adopts a simple and direct visual communication. Facial shape and facial flaws are the main visual elements, such as black eye circles, acne marks, etc., expressing a pure, extreme, and humorous atmosphere.