Creative Team
D：Ruiying Zeng
AT：Dan Smith
SC：RMIT University
Creative Summary
"Mise-En-Scene Film Festival (M-ES-FF) explores creative films in an alternative manner, focusing on visually enhanced and artistically designed films that narrates unique voices and storylines through a rather theatrical and extravagant manner. The festival acknowledges the diversity of creative minds and the craftsmanship of the ones involved behind production.
The overall brand identity explores the broad idea of ‘designing the stage’. It looks closely at recreating theatre, expressing unique visions, time, and space. The aesthetic of the festival identity focuses on creativity, playfulness, and drama, while mimicking and recreating the experiential processes in designing, creating, viewing theatrical plays or creative films.
The design of the brand is kept simple and distinct which supports in highlighting individual films. At the same time building the essence of dramatical movements of what is placed and expanded from stage. It is a dialogue and extension of endless expressions through creativity.
The primary logo as an expansion of linguistics both visually and verbally which travels in-between ideas and words, creating slight drama. It is kept simplistic, not overpowering filmmakers works within the festival. The secondary logo investigates idea of ‘placings on stage’, which takes the shape and structure of the stage conceptually and abstractly as an open space of idea. It looks into both standing on stage as well as viewing through curtains as a metaphor for wondrous imagination and visual journey."
