Creative Team
DC：OnBeing Design
D：Hu Chuan / Ma Yuanning / Ma Yuanzhi / Yang Haojiong / Yin Wenqi
AT：Bi Xuefeng / Yu Qiongjie
Client
China Academy of Art
Creative Summary
The 2023 graduation exhibition of the School of Design at the China Academy of Art, titled "Brain Garden," features a visual representation primarily composed of textual symbols. Lines and blocks intertwine, while anchor points and paths collectively outline the contours and shapes of the fonts, tracing the unique design symbols of the digital era. Free-growing lines and vibrant flowers together construct a digital garden, with interlaced branches resembling intricate neural networks, contemplating design in the dimension between the "real" and the "digital." The profusion of colors symbolizes the graduates' bursting creativity, showcasing the aesthetic contemplation of the new generation in this graduation ceremony.
