Creative Team
DC：TEN BUTTONS
AD：Tian Bo
D：Tian Bo, Yang Xuan
PM：Wang Man
Client
Aspirational Kindergarten
Creative Summary
We have designed a typeface in which each letter is composed of both uppercase and lowercase forms. Regardless of whether uppercase or lowercase is used, each letter simultaneously exists in both cases. Education is a holistic process, and its true purpose is to nurture independent and complete individuals. Early childhood education has an impact on adults, and the state of adults reflects the education they received as children. From small to big, from big to small. Based on this typeface, we have designed a complete visual identity system for the kindergarten, employing the simplest layout to make the typeface dance on the logo, lively and dynamic.
