Creative Team
DC：to Define
AD：Simin Xu
D：Simin Xu / Yang
CW：Lizzie Bi
Client
to Define
Creative Summary
"Life is a wilderness, please wander freely in your thoughts." to Define hopes to convey an open-minded and free attitude towards life by traveling to the "life odyssey". The design of this series includes product appearance and packaging. The appearance of the product combines the system elements of to Define home fragrance, circle and triangle. And a progressive sense of layering has been made in the shape. In the mold design of the scented candle cup, the brand logo is also cleverly integrated into it. In the design part of product packaging, new attempts have been made in font, opening and closing structure and process presentation. The font design of "life odyssey" is not only the name of the series but also a visual identity. The opening and closing method is simple and decent, but there is no lack of mysterious surprise, which is in line with the gift attribute with a sense of ritual in product planning. The whole series of packaging uses special paper and gravure hot stamping, which is well compatible with the two color systems of the series.
