Creative Team
CD：JingFang Mei
PD：JingFang Mei
DD：Niu Tong
D：XinGang Luo
D：Qing Liu
O：FangYi Mei
Client
Zhejiang Kakama Technology Co., Ltd
Creative Summary
Design Description: A facial towel has been a gift for women since its birth. The client hopes to design a brand for a different audience. This is a facial wash targeting men. The size and thickness of the fabric have been redesigned, and we have created a humorous brand name called "Men's Face". In the design, we attempted a mixed layout of Chinese and English fonts, brand IP image, and brand story elements. The Chinese font was split and combined to design four different abstract dinosaur heads, which express the four different personalities of men in learning, family, work, and social life, symbolizing brand diversity. The quiet "super dragon" represents study, the gentle "thunder dragon" represents family, the serious "sword dragon" represents work, and the domineering "tyrannosaur" represents social socialization. The personalized silver and black designs of the packaging reflect a man's masculinity. The 'man's face' also reminds men to love themselves well while loving others, and this humorous design makes the product stand out in the market.