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Yongchun Old Vinegar Packaging Design

Creative Team

CD:liulei
D:fuxin
AT:Wu Yan / Ren Lei / Zhao Yanlong
SC:Huaqiao University
P:Quanzhou Box New Art New Material Technology Co.

Creative Summary

Paper weaving painting is the unique treasure of Yongchun intangible cultural heritage, old vinegar is the local industry of Yongchun, Quanzhou, we introduce the process of paper weaving painting into the package design to attract more users' attention, and adopt the interlacing of warp and weft lines to apply to the package texture to build up the possibilities between the carrier and the form and the characteristics of Yongchun. We intuitively design the different concentration, old vinegar 3,5,9 enlarge the characters for three vinegar proportion respectively, discard the superfluous elements, reflect the simplicity of the product, more attention in the graphic design falls on the point of whether the performance of the process of interlacing warp and weft lines can constitute a new form of graphic expression, is the landing point of this exploration.