Creative Team
D：Lyu You / Liu Sitong
SC：Tsinghua University
Creative Summary
Jiagu Shixu "is positioned as a fashionable beverage aimed at young people, with a design concept derived from the" survival "culture of modern fast-paced life. Generation Z young people often endow certain items with spiritual sustenance or emotional healing value. Through this product, young people are empowered to extend the physical sense of time, which is the interpretation of the concept of" Shixu ". The design focuses on the "Twelve Hours" in oracle bone inscriptions - Zi, Chou, Yin, Mao, Chen, Si, Wu, Wei, Shen, You, Xu, and Hai. The font structure is disassembled and the grid is reconstructed, pursuing order and beauty in the text, emphasizing the overall unity of a fashionable visual style, aiming to create cultural products based on the creative translation of oracle bone inscriptions.
