Creative Team
CD:Feng Tong
AD:Ray Li
D:Tuomeng Hu
PH:Zihao Song
Client
Blackswan
Creative Summary
In wave of midnight moonlight reflection, the black feather tremble in silent night.
Blackswan 2022 Mid-Autumn Mooncake Gift Box is a redesigned gift set following the new upgrade of brand image. In the central space surrounded by black folded feathers, the white box of mooncakes made of pulp is placed silently. The design of the gift box focuses on the visual tension between black and white, complexity and simplicity to reflect the introspective elegant power of Blackswan.