Creative Team
CD: HeYuxuan
D: HeYuxuan
Client
Zeitgeist Coffee Factory Flavor Museum
Creative Summary
Zeitgeist is an independent coffee bean manufacturer. They insist on pure coffee aesthetics and hope that products, sales methods, packaging design, etc. Are all for the sake of drinking good coffee. Therefore, they adopted a vertical sales concept and directly packaged and mailed coffee beans from the place of origin to consumers’ homes through online sales. Since the flavor of coffee beans is inversely related to shelf life, the zeitgeist has shortened the time it takes coffee beans to get to consumers from every angle, and they hope to achieve this in packaging.
Since the demand for quick identification, we abandoned the conventional design thinking and implemented the main design of the secondary packaging. It allows consumers to quickly identify zeitgeist products in a large number of packages, while also locking in their choice of coffee bean flavors based on unusual colors. Warm orange and rounded petal-like shapes are floral notes; cool tones and neat geometric shapes represent nutty chocolate flavors; lightly roasted coffee beans are usually richer in flavor, and a graphic like a mass of fibers is used to express its layers and flavors. Taste. Under the premise of being fast and clear as the design goal, it conveys the concept of the spirit of the times simply for good coffee. The unique visual features achieve the purpose of "fast", and the graphic design and the typesetting of the text allow consumers to further understand the products in their hands.
And the problem of courier waste that must be faced when selling products online, we skillfully process coffee bean waste into paper boxes. If consumers accumulate enough times spirit coffee bean waste to send back to the factory, one serving of coffee beans will be given to consumers free of charge, and the waste will be used for new coffee bean packaging. Such cartons have a collision-proof buffer effect, and easy to disassemble, simplify the recycling process, so that consumers can also do their part for the Earth, forming the recycling of resources.
