Creative Team
CD：Young Huale
AD：Young Huale
D：Young Huale
PH：Zou Xunkai
MD：Liao Mwnghua
Client
CHASHAN
Creative Summary
'CHASHAN' brand takes a unique "observational" perspective to deeply explore the localized aspects of relevant fields. Under the brand, the "Online" series of products express the characteristics of modern tea packaging through a fresh design approach, utilizing the communication between the internet and consumers as a social means. This design aims to be authentic and transparent, eliminating all unnecessary concealment and decoration, while sincerely facing the essence of the products. Such design ingenuity ingeniously dispels consumers' impression of excessive artistic packaging in this product category, resulting in a visual and spiritual collision for the tea brand.
In this packaging design, we focus on the modern social media ecosystem and integrate both online and offline social scenes, infusing the tea packaging with more social attributes. We have created five different sizes of tea packaging corresponding to five popular social media platforms. Each packaging visually simulates the interface features of the respective platform, organically integrating the tea products into consumers' daily social experiences.
The packaging design seamlessly blends modern social media with traditional tea culture, creatively responding to the times through visual language. This socially-driven tea packaging fully embodies the brand's pursuit of authenticity, transparency, and modernity.
