• Time

  • 2023
  • 2021
  • 2019
  • 2017
  • 2015
  • 2013
  • Group

  • All
  • Student
  • Professional - non commissioned
  • Professional - commissioned
  • Class

  • All
  • A-1 Brand Image
  • A2 packaging
  • A3 commercial promotion articles
  • A4Poster
  • A5 text design
  • A6 illustrations
  • B-1 multimedia
  • B-2 animation
  • B3 interaction design
  • Awards

  • All
  • GDC Grand Prix
  • GDC BEST AWARDS
  • GDC JURY AWARDS
  • GDC NOMINATION AWARDS
Ordinary And Life

Creative Team

D :Sun Yao
AT :Chris ro 
SC :Hong-ik University

Creative Summary

This book is a collection of graphic designs by graphic designer Sun Yao.The entire book is typeset in Chinese, English and Korean.Three colours are used to divide the text information, and the chapter pages are distinguished by a graphic based on the concept of time.Ping & Sheng seem to be two words that are hard for me to fully define (in Chinese, "Ping" means graphic and ordinary. "Sheng" means life and production).Ping, is it graphic? Ordinary? Sheng, is it life? Production? Is it changing lives with graphic? Or is it becoming a production tool for graphic?It's accepting the ordinary?Or ordinary mechanized production graphic design? The future is unknowable ......