Creative Team
D：Ding Jiawei / Zang Yunan
AT：Liu Manlu
SC：The Royal Academy of Arts in the UK
Creative Summary
In China, cigarette labels serve as the outer packaging and identification of cigarette products, protecting them and enhancing their recognition. At the same time, the colourful content of cigarette labels and their accumulated cultural connotations not only record the changes in social customs, but also show the footprints of history.Behind the cigarette labels, the brand of the times is engraved and the development of the nation is witnessed.