Wuhan Art Book Fair Visual Identity Design

Creative Team

D:Kexin Li,Jiaqi Hou
SC :Sichuan Fine Art Institute

Creative Summary

The design returns the focus to the book and paper itself, the different perspective forms of the book are refined into decorative symbols, and the symbols of the book are bombarded like multiplication, stacking up a cultural plane atmosphere. At the same time, the irregularity of the stacking, the playfulness of the shapes like blocks, the use of handwritten characters and Yan characters, is a combination of rational books and dynamic art, emphasising the theme of the Art Book Exhibition. Thus we can see a pure and playful space of paper and books.