• Time

  • 2023
  • 2021
  • 2019
  • 2017
  • 2015
  • 2013
  • Group

  • All
  • Student
  • Professionals
  • Class

  • All
  • A-Brand Image
  • A-1 Brand Icon
  • A-2 Activity and Visual Identity
  • A-3 Brand and Visual Identity
  • A-4 Promotion
  • B-Package
  • B-1 Sales Package
  • B-2 Limited Edition Package
  • B-3 Cultural and Creative Product Package
  • C-Publication
  • C-1 Book
  • C-2 Album, Newspaper, Magazine
  • C-3 Conceptual Publication
  • D-Poster
  • D-1 Commercial Poster
  • D-2 Public Benefit Poster
  • D-3 Cultural Poster
  • E-Typography
  • E-1 Social Application of Font
  • E-2 Font Library
  • E-3 Creative Font
  • E-4 Experimental Font
  • F-Illustration
  • F-1 Commercial
  • F-2 Creative Illustration
  • F-3 Social Application of Illustration
  • F-4 IP Image and other social application
  • G-Information
  • G-1 Infographics
  • G-2 Information Visualization
  • H-Environmental Graphic
  • H-1 Sign System
  • H-2 Space Graphics
  • I-Motion & Digital (RGB)
  • I-1 Motion Logo
  • I-2 Motion Poster
  • I-3 Movie, Video Intro & Animated Short Film
  • I-4 Website & Interface
  • I-5 Multi-media Interactive Installation
  • J-Integrated
  • J-1 Integrated Design
  • J-2 Social Practice of Design
  • Awards

  • All
  • Gold Award
  • Silver Award
  • Bronze Award
  • GDC Enter Awards
  • GDC JURY AWARDS
  • GDC Grand Prix
TYPES Come and Go

Creative Team

D:Yang Xuan
AT:Cao Xue
SC:The Guangzhou Academy of Fine Arts

Creative Summary

The chemical composition of iron rust is highly consistent with iron ore. Iron ore smelts iron, iron synthesizes steel, and steel naturally rusts - the form of existence of the element iron presents a constant cycle due to human intervention. I start my research from the paradox of stainless steel rusting and combine it with the growth pattern of iron rust, interpreting the reincarnation of the element iron between the coming and going of types.
The work is a design program based on the phenomenon of iron rusting. Through chemical reactions, device design, types (glyph) experiments, it simulates the reincarnation of iron smelting and iron rusting. The combination of the square pieces of iron that are constantly being de-rusted and rusted, and the industrial products that are constantly appearing and disappearing, reproduces the reincarnation of the existence of the element of iron in human society.