Creative Team
CD / D Zhaocheng He
Client
MidaBrand
Creative Summary
Inspired by the light horizontal and heavy vertical strokes of Yan Zhenqing's calligraphy, the structure of the font is analyzed again. Add the touch of calligraphy at the end of the strokes, such as skimming, pressing, vertical hook, vertical hook, oblique hook, etc., to preserve Yan Zhenqing's font style while showing a mellow and rich temperament. The font is relaxed and elegant, with a modern aesthetic and charm.
