Creative Team
CD / AD：Hong Wei
I：Shu Zhan
Client
Zhuhai Guanci Culture and Creation Company
Creative Summary
Peace is bliss, food and clothing become wealth, and life is longevity. The traditional Chinese folk vision is nothing but happiness, wealth and longevity, which constitutes everyone's yearning for a better life. If the combination of Chinese characters constitutes belief and expectation, the illustrations in the new version of the poster have a new look at the auspicious culture of "the picture must be intentional, and the meaning must be auspicious". Butterflies walk and dance in the garden flowers, white deer run and rest in the mountains and streams, cranes soar and hover in the pines, and all the mountains and rivers can be seen. All kinds of auspicious animals swim around the world, which not only symbolize the good fortune and honor of the old, the long salary and the long life, but also show the great harmony between man and nature. There will always be reincarnation in life. We should hold our best wishes in our hearts, but we still follow the natural cycle. We can travel in the limited secular world and the infinite world, and we may be better than the immortals by placing our love on mountains and waters.
