• Time

  • 2023
  • 2021
  • 2019
  • 2017
  • 2015
  • 2013
  • Group

  • All
  • Student
  • Professional - non commissioned
  • Professional - commissioned
  • Class

  • All
  • A-1 Brand Image
  • A2 packaging
  • A3 commercial promotion articles
  • A4Poster
  • A5 text design
  • A6 illustrations
  • B-1 multimedia
  • B-2 animation
  • B3 interaction design
  • Awards

  • All
  • GDC Grand Prix
  • GDC BEST AWARDS
  • GDC JURY AWARDS
  • GDC NOMINATION AWARDS
XIXI LIVE Signage

XIXI LIVE is an experiential theater scene, which releases youth and creativity through mutual stimulation of space, scene and crowd. We use Chinese characters as the basis for visual recognition of XIXI LIVE. Chinese characters have the characteristics of sound, shape, and meaning. We tried to disassemble the sides and radicals of the characters and then recombine them by overlapping characters, combining a word into a new character. Including the use of the two characteristics of form and meaning, we form a character-making system as the recognition system of XIXI LIVE. The combined meaning of the characters can be subconsciously recognized, and it will indeed be noticed that it is not normal, and there will be a familiar strangeness. It is very interesting to use it in signage.

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