Creative Team
DC：THE END DESIGN®
CD：Dai Jia'an
AD： Dai Jia'an
DD：Dai Jia'an
D： Dai Jia'an / Chen Yubang / Ma Chunyang / Han Peishan
MD：Ye Shiding
Client
心向大海设计（广州）科技有限公司
Creative Summary
"a Lab b" is an innovative space design company that focuses on the experimental exploration of new consumption and new retail brand space experiences, advocating multi-media and multi-dimensional innovative expressions. This is the new visual identity we created for it.
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Graphic creativity starts from space, allowing "a", "Lab" and "b" to become the three "coordinate axes" in the three-dimensional space. The front side of the graph consists of the coordinate axes "a" and "b" and the corner markers "a", "Lab" and "b". The dynamic change uses the "a" axis as the rotation axis. During the rotation from 0° to 90°, the "Lab" axis appears with the perspective change. Graphics are translated from two-dimensional to three-dimensional language, and from plane to three-dimensional spatial relationships, thereby emphasizing "spatiality" and "variability".
In terms of extension design, we start from the multiple dynamic angles of the LOGO and combine its flexible spatial relationship with various materials. The text arrangement continuously changes with the angular relationship of the coordinate axes, so that the plane extension presents a multi-dimensional visual perception, which provides the audience with more room for imagination.
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