Creative Team
D：Zhou Yijun
AT：Jiexin Gang
Client
ONE CEMENT BUILDING MATERIALS
Creative Summary
Taking into account the professionalism and stability of the cement building materials industry, it reflects the concept of "one life two, two life three, three life all things" in traditional Chinese culture, and easily abstract design of "one" as a cement column. This design concept not only reflects the broad and profound Chinese traditional culture, but also reflects the importance and stability of the cement building materials industry. In terms of font selection, choose to make the Chinese round font bold. This type of font not only has a sense of historical inheritance, but also meets the professional requirements, and also abstract expression of the production process of stamping cement. In terms of English font, we chose to make a round dot matrix font bold, which not only has a concise modern sense, but also has a geometric aesthetic feeling, which not only reflects the professionalism of the cement building materials industry, but also has a modern sense and artistry. In terms of color, we took into account the stability and professionalism of the cement building materials industry, and chose the most appropriate and authentic black and white for expression.
