D：CAO Sheng / WANG Li / FAN Linsen
AD：SHI Cheng
DC：Soitis Studio
Nanjing Graphic Designer Alliance
"Casual" is the theme of the Seminar of Nanjing Graphic Designers Alliance.
In order to express the theme of the event: no expecting, no seeking, we used the tape to block out randomly the textual information that should be emphasized. Normally, the key text information should be placed the location that it is clear and easily identified, but we did the opposite, in order to try a new reading experience.
The color of the tape like spring season, was chosen to coincide with the time of the sharing meeting, trying to let all the participants in a vibrant atmosphere, relaxed and happy communication. For the material design (as canvas bag), we used real duct tape, hand-pasted, each one is unique.
