Cistto Rebrand

Creative Team

CD:Xing Chen
AD:Li Xiang
D:Bian Shuyao
PM:Linxi Wu
PH:Wang DI
DC:United Design Lab



Creative Summary

Cistto is a new generation of biotechnology skincare brand that adopts cutting-edge biotechnology to address sensitive skin issues throughout the season, hoping to change the skin from its roots. 

Cistto hopes to convey their avant-garde, technological & futuristic concepts through this rebrand. Explored the underlying logic of "gradient is a regular change" from the original gradient assets of the brand, as a key point in brand reshaping & applied this logic to multi-dimensional extension. By formulating patterns of change & applying them to grids, colors & text, VI system has the possibility of tracing roots and infinite iterations in future usage scenarios.