Creative Team
CD：Xing Chen
AD：Li Xiang
D：Bian Shuyao
PM：Linxi Wu
PH：Wang DI
DC：United Design Lab
Client
Cistto
Creative Summary
Cistto is a new generation of biotechnology skincare brand that adopts cutting-edge biotechnology to address sensitive skin issues throughout the season, hoping to change the skin from its roots.
Cistto hopes to convey their avant-garde, technological & futuristic concepts through this rebrand. Explored the underlying logic of "gradient is a regular change" from the original gradient assets of the brand, as a key point in brand reshaping & applied this logic to multi-dimensional extension. By formulating patterns of change & applying them to grids, colors & text, VI system has the possibility of tracing roots and infinite iterations in future usage scenarios.
