Creative Team
D：Che Liang / Du Lei
Client
Chao San Jin
Creative Summary
Chaosanjin is a Chaoshan restaurant brand, Chaoshan area is also one of the best areas for the continuation of Chinese traditional culture. Lion, dragon and fish elements are common folk totems, they appear in the fishing festival, lion Festival and other festival occasions where people pray for good weather and good crops, and also shuttle in the streets and lanes, soaking in people's lives. We choose to implant these totems into the vision, to express the brand's respect for traditional culture, but also to retain the traditional skills of catering, to give customers the most pure Chaoshan taste.
