TeaMajor Visual Identity and Packaging

 

D:Jieru

 

TeaMajor

 

TeaMajor is a brand that specializes in exploring premium Chinese loose-leaf tea. It was established in 2022 with the intention of sharing the blessings of nature's bounty through the art of "tea." By providing people with a cup of tea, TeaMajor aims to bring them closer to the wonders of the mountains and rekindle their intimate connection with both others and themselves. With TeaMajor as a guiding light, a marvelous journey into the wilderness unfolds. TeaMajor, as the name suggests, combines "Tea" and "Major," representing tea leaves and the concept of "harmony with nature" respectively. TeaMajor seeks to express the beauty of nature through the metaphor of "melodic harmony." This inspiration is reflected in the design of the graphical logo, which represents a two-fold concept. It takes the shape of a sound amplifier, symbolizing the "voice of the wild,” while also signifying the pathway leading to the wilderness. This embodies the brand's spiritual proposition of "returning to nature." Each fresh tea leaf nurtures layers of aroma and flavor. Tea, a product of Mother Nature, resembles a beautiful symphony, with its flowing notes composing the picturesque landscapes and human narratives. Therefore, TeaMajor defines its slogan as "Nature Speaks," allowing the tea to naturally convey the beauty of nature.