Creative Team
D；Xiao Jin
AT：Binhao Yu
SC：Hangzhou Normal University
Creative Summary
As Nanbei lake is "the first bay of Qiantang River into the sea" and the origin of the logo graphics of the scenic spot, the packaging is designed as a gift box with the same radian to highlight the logo graphics again and emphasize the brand image. The vegetables are packed in gift boxes, and the outer boxes are connected with nylon shoulder straps. The auxiliary graphics in the inner box are turnips, cathead bamboo shoots and pine mushroom formed by the split and reorganization of logo font strokes. The packaging pattern of outdoor sports goods is the fist pattern composed of the split strokes of the font, which shows the sense of strength when grasping the sponge stick and exercising. Some special-shaped postcards use two paper fitting method to highlight the box shape and brand image again. The whole package is tonal and friendly, and is oriented to young groups.
